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ARE YOUR EMAILS SET UP TO SELL?
For every $1 you invest in email marketing, you could get up to $44 back.
That’s a 4400% ROI!
No email list yet?
Let’s fix that.
Email marketing produces 174% more conversions than social media
But with 150 billion emails sent each day, it's harder than ever to stand out.
Your Emails That $ELL formula
ATTRACT
with a killer lead magnet
ENGAGE
with emails on auto-pilot
CONVERT
with copy that connects
HOW IT WORKS
You submit your interest via our intake form
We schedule a call to go over your systems, goals, and needs
You select your package*, pay your deposit, and we get to work!
WHAT'S INCLUDED
Strategically positioned lead magnet*
Opt-in page setup
Confirmation page + delivery email
Welcome email sequence + automation
Metrics tracking + reporting for 90 days
*Base package is $997 and uses your existing PDF lead magnet of choice.
If you'd like us to create a lead magnet for you, additional cost for writing and design starts at $300.
What makes a killer lead magnet?
Inspiring your ideal customer to hand over their email address is harder than it used to be. If you don’t have something amazing to give them in return, you either won’t get the email address, or you’ll get it but they’ll unsubscribe just as fast as they signed up. Worse – they may even mark your emails as spam and tank your email reputation.
So ask yourself – what is something your ideal customer wants help with? And how can you solve that one problem for them? There are other things that go into a great lead magnet too, but it starts with identifying a problem and offering up a solution.
What's the best format for a lead magnet?
There are lots of options, from downloadables to mini-courses and webinars. What works best for you and your business depends on your industry, audience, signature offer, time, and systems. For example, if you're creating something from scratch and want to start building your email list yesterday – you could start with a one-page downloadable.
Why create an automation sequence?
Automated emails generate up to 320% more revenue than batch emails. Having a follow-up sequence to fire off once you've delivered your lead magnet is key to maintaining momentum. You don't have time to write a new email to each new subscriber though. Or send emails one by one. With a series of emails programmed to go out on autopilot, you can focus on what you do best – serving your clients!
How long should a follow-up sequence be?
There's no cut and dry answer to this, because it depends on what problem your lead magnet solved, what new problems it raises for your ideal client, and what your signature offer is. We generally recommend 3-5 emails in a welcome sequence, but it could be as little as 1 or as many as 10. Each business is different.
What metrics do you track and why?
Things like open rates, bounce rates, click-throughs, and unsubscribes over a 90-day window. These metrics will show how well your ongoing emails are landing, how much your audience is engaging, help improve email list health, and more. Sending emails without tracking their performance is like giving a speech without reading the room – the consequences of which can be disastrous! We want to avoid that.
I'm interested – what should I do next?
Click one of the buttons on this page, it will open up a new tab where you'll be asked to fill out a short form. Once we get your answers, we'll be in touch to go over your goals, needs, lead magnet, positioning, and more. Then we'll agree on your custom list-building package, set up a timeline for delivery, and get cracking!
Automated emails generate 320% more revenue than batch emails
Your Emails That $ell Team
Liisa Reimann
Though she's always been a writer, conversion copywriting was never on Liisa's career radar. She first explored journalism and creative non-fiction then moved into academic writing and historic preservation. She used to joke that she couldn't sell to save her life, so landing in (and loving) marketing came as a bit of a surprise.
Liisa firmly believes that, done right, selling is serving. A fierce advocate of attraction, desire-based marketing versus the pain-point, "bro" alternative, she helps small businesses connect with their customers through their brand stories and personality-packed words that sell.
When she's not writing copy, Liisa's out paddling, coaching dragon boat, saving old buildings, or rucking in the woods with her pup. You can also connect with her at TwoEyeCopy.com
Sasha Weilbaker
With a B.A. in English from Bucknell University, Sasha started her career as a brand writer and journalist before realizing that words are only impactful if they’re found. Thus, she transitioned to search engine optimization, using words and nerding out on data to help small to medium sized businesses boost their online visibility and reach their target audiences effectively.
Sasha has worked for outdoor industry companies including Title Nine and BUFF USA and has bylines in Thrillist, Business Insider, and The Vegetarian Times. She’s particularly interested in the intersection of sustainability and materials.
When not running, cycling or backcountry skiing, Sasha can be found at ContentWorksVT.com
Emails That $ell is a collaboration between:
© Two Eye Copy & ContentWorksVT