21 days to an email list you feel great about!
What if you could have a money-making email list by next month?
Not "someday," or next year.
NEXT.
MONTH.
We're so glad you're here! Let's do this!
How long have you been meaning to get to it?
Or wracking your brain trying to figure it out?
overwhelmed by the tech
not sure where to begin
getting conflicting advice
Or maybe you've tried building one in the past
but it hasn't quite worked out the way you expected.
LOW SIGNUPS FOR YOUR "TIPS + UPDATES"
Maybe you put one of those "subscribe to my newsletter" boxes on your website. Everyone has them so they must work, right? Sadly, no. They're just noise, clutter, excess. You need something compelling, solution-oriented, and client-centric instead.
A SPREADSHEET SYSTEM THAT'S A TOTAL DRAG
Wouldn't it be great to have one-click functionality to communicate with your audience? To never have to cut-and-paste again? To put things on auto-pilot, handle unsubscribes automatically, schedule emails instead of sending everything manually?
CAN-SPAM + DMARC COMpliance? WTH is THAT?
Email regulations are getting stricter and stricter. People are sick and tired of getting spammed, so there are more hurdles to getting your messages through than ever before. The last thing you want is for your domain to get labeled as a spammer, but you're not quite sure what those rules entail.
Or maybe you have a list that you haven't touched in FOREVER.
BUT WHAT IF... you could turn that around in just 21 days?
And next month have 100 or more new subscribers who are active, engaged, and ready to buy?!
That's exactly what
can help you do!
First, you'll learn all the secrets behind what makes a super juicy lead magnet that resonates deeply with your ideal client, and gets them saying "give it to meeeee!"
Then you'll get all the intel on opt-in pages, ultra-smooth lead magnet delivery. and emails that run on autopilot.
And finally, you'll learn how to drive traffic to your freebie, without spending hours and hours on content creation – because you've got a business to run and (lots of new) clients to serve!
Your guides: Liisa + Sasha
Inside we'll share how we set up our clients to:
grow their lists by 20% in their sleep
put their email sequences on autopilot
send emails that people actually want to read
create more revenue and get up to a 4400% ROI
a guided, 21-day email list-building challenge for action-takers
STEP 1
We start with a deep dive into your audience: their needs, desires, preferences, dislikes, struggles, and obstacles.
Then we nail our messaging, decide on a juicy lead magnet, and what format to put it in.
So many options to consider!
STEP 2
This week is all about capture and release.
AKA getting your ideal clients' emails and delivering the goods (the freebie you promised them).
And making the process as simple, streamlined, and enjoyable as possible.
STEP 3
Now that you've got everything set up and working beautifully, it's time to get eyeballs on it.
This week is all about driving traffic.
Because even the best SEO takes time to work.
But you want (and need) results FAST.
Start anytime. Go at your own pace. Get support when you need it.*
JUST $149
WHAT'S INCLUDED
01. STep-by-step videos
There are a lot of moving parts to building and maintaining an email list. From the content of your lead magnet and follow-up emails to tech choices for your CRM, you'll get step-by-step guidance from start to finish.
02. worksheets + guides
Who doesn't love a good worksheet? 🤣 Stay focused and on track as you go through the program.
Plus, this won't be the last lead magnet you create and deploy, so you'll get worksheets you can use for future projects too.
03. facebook community
What's the use of learning something new if you can't ask questions, get feedback on your ideas, or look to others for inspiration?
When you join List Launchpad you'll have a 30-day pass to a private FB group to ask questions, talk to your instructors, toss ideas around with other participants, and more.
04. pop-up bonuses
There's always more coming down the pike. Algorithm changes. New trends. Updated privacy rules. You name it – nothing stays still in digital marketing.
We can't anticipate these changes, much less predict them. So as something comes up, we'll be addressing it in the group with a pop-up training.
what folks have said
Thank you for all of this training. I can't believe I'm on my way to having this all set up. I'm so close!
I loved this challenge and I loved learning from both of you.
- Laura S.
This challenge has been great for me. I'm having a lot "duh!" moments as I'm learning how this all works.
- Scott D.
Liisa Reimann
Conversion copywriting was never on Liisa's career radar. She started in journalism then moved into creative non-fiction, academic writing, and historic preservation. She used to think sales equated sleaze, so landing in (and loving) marketing came as a bit of a surprise.
Today, she specializes in helping corporate leaders pivot to private practice by helping them build their personal brand and PR portfolio.
When she's not writing copy, Liisa's out paddling, coaching dragon boat, saving old buildings, or rucking in the woods with her pup. You can also connect with her at TwoEyeCopy.com
Sasha Weilbaker
Sasha started her career as a brand writer and journalist before realizing that words are only impactful if they’re found. She transitioned to search engine optimization, using words and nerding out on data to help small + mid-sized businesses boost their online visibility and reach their target audiences effectively.
Sasha has worked for outdoor industry companies including Title Nine and BUFF USA and has bylines in Thrillist, Business Insider, and The Vegetarian Times. She’s particularly interested in the intersection of sustainability and materials.
When not running, cycling or backcountry skiing, Sasha can be found at ContentWorksVT.com
What questions do you have?
HOW IS THIS BETTER THAN THE FREE CHALLENGES THAT PROMISE THE SAME THING?
Go ahead and try them first. You'll find that while they tell you what to do, they don't tell you how. How to actually set up a landing page. How to come up with a lead magnet that
your specific audience actually wants. How to set up the automations so that your freebie gets delivered automatically while you're doing something else. And they certainly don't give you any support or opportunities for Q+A like List Launchpad does!
I'M NOT A WRITER OR DESIGNER, CAN I STILL DO THIS?
Abso-freakin-lutely! We'll help you with the words and there are so many pre-built templates you can use to make both your lead magnet and your landing page look pretty.
But they don't need to be perfect. And the beauty of digital is that you can always update it down the road. For now, imperfect action is better than perfect inaction. So we're just going to get this sucker out there and doing its work – which is to get you clients!
What software WILL I NEED?
We recommend that you either use an all-in-one system like Go High Level (or a white label version), Mailchimp or MailerLite, because those are the ones we use ourselves and are the most familiar with.
But if you already have something else set up, that's totally fine too. Most have very similar setups and functionalities, so what you learn in List Launchpad will be transferrable.
HOW TECH SAVVY DO I NEED TO BE?
Today’s email marketing tools are designed to be user-friendly, even for beginners. Most platforms offer drag-and-drop editors, pre-made layouts, and robust help guides to help you get started.
Once you learn how all the pieces work, you'll be able to replicate this process over and over again. And if you're worried about forgetting how you did it, you'll have all the worksheets to keep and refer to.
I'M GETTING LOTS OF LEADS THROUGH SOCIAL MEDIA, WHY SHOULD I BOTHER WITH AN EMAIL LIST?
While that's fabulous, you don't own your social media accounts and can be locked out of them at any time. If that happens and you can't communicate with your audience, yikes!
But an email list is yours — and yours alone. And even if your socials never go down, there's a lot of untapped revenue in email. In fact, studies show that people are 3 times more likely to buy from email marketing than from social media.
EMAIL MARKETING FEELS SO SALESY + PUSHY
Some of it is, absolutely. But good, ethical email marketing isn't just about just selling. It’s a tool to build relationships, offer value, and stay top of mind with your audience. When done right, it feels more like a conversation than a sales pitch.
In List Launchpad, you'll learn how to connect with your audience, cultivate those relationships, and ethically convert subscribers into buyers in a way that feels good for both of you!
I TRIED EMAIL MARKETING BEFORE AND IT DIDN'T WORK. How DO I KNOW THIS WILL WORK?
It's so frustrating when you put in the effort and the return is lackluster. Maybe the messaging wasn’t aligned with your audience’s needs, perhaps the emails were missing a compelling call to action, or you didn't have a good sense of what the analytics were indicating.
In List Launchpad you'll get really clear on what your audience wants and needs, how to create desire, what metrics to measure, and how to interpret the results so that you can get the highest return for your efforts.
HOW MUCH TIME DO I HAVE TO DEVOTE TO THIS EACH WEEK?
We won't lie. This isn't one of those "you can do this in 15-minutes a day" programs. Well — you can but it will take you at least 2 months to get your list off the ground if you do that.
We recommend giving this an hour a day if you can. But the more time you give it upfront, the faster you'll start seeing a return.
Studies suggest that every new email subscriber can translate to $1 of extra income per month. So the more you can do to grow your list faster, the better!
So there you have it:
21 Days. Learn some stuff. Do some stuff.
And you could have 100 READY-TO-BUY peeps on your list next month.
SOUND GOOD?